Riding the Groundswell of Social Media - a podcast with Charlene Li by Youtube

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About Charlene

Charlene is one of the leading voices in the area of Social Computing and Web 2.0 through her work over the past nine years with the respected technology and market research company ...They’re defining you on Wikipedia and ganging up on you on social networking sites like Facebook. So I hope you enjoy this podcast ...These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works.

Most companies see the groundswell as a threat. I had a chance to catch up with Charlene to get some answers to questions that came to me as I read the book and compared my social strategy with their recommendations. But you can see it as an opportunity!

That’s the reason that Charlene Li and her Forrester Research colleague Josh Bernoff wrote their new, appropriately named book Groundswell: Winning in a World Transformed by Social Technologies.

In the book, they describe the strategies and stages every company needs to go through to listen to, talk to, energize and embrace the groundswell. Right now, your customers are writing about your products on blogs and reediting your commercials on YouTube.
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